Dive Brief:
- Perfect Audience, a provider of self-service retargeting solutions for mid-tier marketers, has launched new solutions for Facebook dynamic ads and Twitter's tailored audiences.
- To use the Perfect Audience platform with Facebook, dynamic ads users connect their Google Merchant Accounts and import their products feeds.
- Perfect Audience is among Twitter's tailored audiences partners and allows marketers to upload CRM data directly to its platform.
Dive Insight:
Perfect Audience is providing a bridge for mid-tier marketers to perform similar retargeting campaigns that larger marketers are able to do. With the platform, marketers can retarget on a smaller or more specific scale, as well as add dynamic content and upload data from their own systems.
