Pepsi's Beyoncé partnership resulted in more than just new cans when the company tried out its new vending machine at one of her concerts. The global cola brand worked with TBWA Belgium to develop a Facebook-connected method of distributing samples while collected beverage preferences from users who offered up likes.

As you can see from the video below, users received slimmed-down can of Pepsi products after liking Pepsi with their smartphone or the machine's own touchscreen interface.