Dive Brief:

• Messaging app Snapchat introduced a new feature that allows users to send money to friends via the app. 
• Dubbed "Snapcash," the feature makes users-to-user mobile payments supported by the Square. 
• To send money, users just can connect a debit card and then just type in the amount in Snapcash and push the green button. 

Dive Insight: 

It seems like a weird jump for a mobile app built on secrecy move into mobile payments. Snapchat does have an avid user base that could potentially utilize the feature—a fact that likely attracted Square to make its first mobile payments within another app—but is does seem beyond the scope of the app is intended for. If nothing else, it proves that Snapchat is aiming to be a heavy hitter in the mobile world.