Dive Brief:

• Socialbakers released a study showing that, despite Facebook's admission that organic reach is in decline, the top Facebook brand pages have grown 30% in engagement since January. 
• The study examined the top three million brand pages — Facebook reports that there are around 30 million overall. 
• The best-performing pages were media outlets, and Socialbakers suggests other brands emulate what media is doing to help their own organic reach. 

Dive Insight: 

Obviously, drawing the conclusion that Facebook organic reach is growing overall from this study would be foolish. Facebook has admitted publicly several times that the sheer volume of posts make it impossible for every post to be seen. That being said, the study can be used as evidence for brand pages to watch the top-performing pages to learn the tactics that help them succeed on the platform.