Dive summary:
- Orbitz’s gross mobile sales are projected at $700 million in 2012 behind only Amazon, Apple and Marriott in 2012 mobile sales.
- One in five Orbitz hotel bookings for 2012 came via mobile.
- Between 60% to 65% of Orbitz’s mobile hotel bookings are for that night.
From the article:
"Mobile is a new opportunity to reach people and some of those people have different demographics than our other customer segments,” said Chris Brown, VP of product strategy for online and mobile at Orbitz. “We are looking at how do we target people that have a tendency toward mobile."
