Dive Brief:

• Leadspace's B2B social-powered demand generation solution will be integrated into the Eloqua marketing automation platform as a result of a new deal between Leadspace and Oracle.
• Marketers can now import enriched leads from Leadspace directly into Eloqua. 
• The partnership will enhance the Eloqua solution that Oracle acquired in 2012 to build out its marketing solutions. 

Dive Insight: 

Ever since the acquisition of Eloqua, Oracle has been on the fast track to build the best marketing suite possible. Its drive has been admirable, to say the least. The addition of Leadspace among those marketing offerings will certainly enhance the system's lead generation.