Dive Brief:

• Oracle is now merging all of its recent marketing software accusations into one unified suite. 
• The hope is for the unified product suite to help Oracle compete with the likes of Salesforce.com and Microsoft. 
• As part of its plan to stand out from competitors, Oracle has created its platform with openness in mind, allowing easy integration between the Marketing Cloud and other data sources or enterprise applications. 

Dive Insight: 

Marketing is one of the fastest growing and hottest areas in enterprise software right now. Oracle has spent billions acquiring marketing-related software companies in efforts to beef up its own Marketing Cloud. Working to consolidate this into one suite of offerings should help with the sales process, especially if Oracle is able to customize the suite to each customer.