Dive Summary:
- Oracle has agreed to buy the marketing analytics provider Eloqua in a deal reportedly worth $810 million.
- Eloqua went public in August, and Oracle will buy shares for about 31% over their closing price Wednesday.
- Oracle is specifically looking at Eloqua's marketing automation cloud as a key addition to its own offerings.
From the article:
"... Eloqua, founded in 2000, went public in August. The company provides software that allows clients to measure the effectiveness of marketing and sales efforts. The software includes tools that allow clients to analyze interactions on Web pages and social-media networks. Its customers include Adobe Systems Inc., ADBE -0.24% American Express Co. AXP +0.54% and VMware Inc. ..."
