Dive Brief: 

• Oracle has announced the acquisition of Compendium, a content marketing startup from Indianapolis.
• Purchasing Compendium will help Oracle compete more closely with Salesforce, who has been aggressively moving into the cloud-based marketing space where Oracle is digging in. 
• Compendium helps businesses distribute marketing across the web through social media channels, blogs, and more. 

Dive Insight:

Adding more content marketing and social media capabilities to their CRM offerings will certainly help Oracle in the race for the long run, especially in competing with Salesforce. As the buying process shifts from sales to marketing, the types of features that Compendium offers will be critical.