Dive summary:
- In a post on his blog, Dave McClure says that Marissa Mayer and Yahoo should focus on marketing to women, leveraging its existing strenghths. According to McClure:
...[Yahoo] still has huge audience that visits every day for content that appeals to women: fashion, family, shopping, images, entertainment, and many more. In addition to these properties, Yahoo is also strong in email, chat, and communications, with frequent usage all over the world.
- McClure suggests Yahoo acquire businesses and products that focus on women, become known as the premier tech company in hiring and promoting women executives, and thus position itself well in acquisition discussions with startups launched by women.
- His post title "Pink is the New Purple" and corresponding collage has gotten a bit of criticism on Twitter, but overall social media's response has been very positive.
From the article:
I’d like to write a different Open Letter to Marissa Mayer, that plays to both her strengths, as well as those of Yahoo. It’s a bit off the wall, but if you think it thru with me, I bet you’ll agree with the strategy.
Yahoo has struggled for the last 6-7 years – with what it stands for, who’s running the show, how to keep its employees, how to compete with Google, and how to take advantage of its amazing assets in content, communications, and community around...