Dive Brief: 

• Mobile ad giant Opera Mediaworks is heavily expanding its Latin American presence to tap into the 600 million consumers that are rapidly adopting mobile technologies.  
• The team joining its expanding Latin American presence formerly operated under the name Hunt Mobile Ads. 
• Partially inspiring the expansion are the upcoming 2014 World Cup and 2016 Summer Olympics, both of which are being held in Brazil. 

Dive Insight: 

Opera Mediaworks is wise to expand in the Latin American market. This part of the world is exploding in mobile Internet users, and those ad companies who get involved now stand to benefit the most. Combine that with the fact that global mobile device use is exploding, as well, and Opera Mediaworks is putting itself into a good position for success.