Dive summary:
- The click-through rate for the Opera browser is 2.12%, but Opera accounts for less than 1% of all web browsing.
- Study by Chitika Insights finds Internet Explorer is the most used browser, and Explorer’s click-through rate is 1.14%.
- Safari users have the most specific web searches with over five words per query.
From the article:
The findings are based on Chitika’s analysis of “hundreds of millions of US and Canadian online ad impressions.”