Dive summary:

• A study by Kantar Media found that 77% of brands are only using national TV advertising with 12% of brands using both online video and TV advertising, and 11% of brands are only using online video.
• The restaurant industry was most likely to use both online video and TV advertising with 43% of the restaurant industry using both platforms.
• Internet content and communications companies were most likely to only use online video with 39% of that industry only using online video.

From the article:

… The reports of companies moving to online video advertising exclusively come as consumers continue to view more online video. According to a recent study from comScore, 11 billion online video ads were seen in October. …