In an unusual move for an ad network, Undertone is taking to TV advertising.
The company said it is planning to run a pair of spots critiquing most online ads during Monday's episode of "The Pitch" on AMC.
In a Facebook post announcing the TV spot, Undertone said: "Last year more than 4.8 trillion display ads were delivered. How many do you remember? At Undertone, we believe the web can work harder -- and smarter -- for brands. In fact, we feel so passionately about it, we've created our first TV ad to present our POV on the power of digital advertising."
