Dive Brief:
- OneSource Information Services Inc. announced Tuesday a name change to Avention Inc. The announcement accompanied the launch of a new namesake business information product.
- Avention's application boasts four new industry-unique features like Conceptual Search, which allows users to search by concept or ideas rather than just facts or keywords.
- Avention is immediately available to new customers and existing OneSource customers will be transitioned to the new product with subscriptions starting April 1.
Dive Insight:
Avention's software offers its B2B clients a nice array of highly specific enterprise search functions. If those functions can truly leverage big data in a way that helps Avention's customers make better prospecting decisions, life will become much easier for many in the industry.
