Dive Brief:

• After a video surfaced of Baltimore Ravens player Ray Rice striking his fiancee, brands have been abandoning contracts left and right. 
• Now that Rice has been cut from the NFL roster, the NFL brand is pulling the player's jerseys from the store and offering exchanges for those already purchased. 
• The football player was on track to make an estimated $1.6 million this year in endorsements from brands like Nike and Vertimax — both of which have joined the ranks of brands dumping Rice. 

Dive Insight:

It is pretty obvious that domestic violence is not a good look for any brand, and with a graphic video making the rounds, it is unsurprising Rice's sponsors are dropping him. Plus, since Rice has now been dropped from the NFL roster, his star power has diminished. Hopefully, the incident will help bring awareness to the issue of domestic violence— especially in professional sports.