Dive Brief: 

• Programmatic ad spend is increasing so fast, eMarketer has changed its prediction for the second time in three months. 
• eMarketer now predicts that programmatic ad spending will be up 75.3% in 2013 over last year. It previously estimated 73.9%. 
• eMarketer Vice President Clark Fredricksen attributes the growth in programmatic ad spend to the overall growth in digital display advertising. 

Dive Insight: 

This quick revision of predictions from eMarketer serves as another example of how explosive the programmatic ad industry is right now. The data certainly points to programmatic as the way the majority of ad buys will occur in the future — the very near future, in fact.