Dive Summary:
- The social-media metrics firm Recommend.ly conducted a study looking at Walmart's store-specific Facebook fan pages and compared them to fan pages for local businesses.
- Only 100 (4%) of 2,800 Walmart stores in the study had more than 1,000 fans, much less than the 1,900 local-business pages (22%) out of 1,000 that Recommend.ly looked at.
- 85% of Walmart's local fan pages also had no responses to fan comments during the study.
From the article:
"... Nearly a year into Walmart's ambitious My Local Walmart program to establish individual Facebook fan pages for its 3,500-plus stores, the pages on average lag those of local businesses in fan counts, update activity and frequency of conversations, according to the study.
In all, Recommend.ly found around 2,800 Walmart stores have their own fan pages. But only 100, or fewer than 4%, have more than 1,000 fans. And 85% of Walmart's local-store pages didn't respond to any fan comments during the study. ..."
