Dive Brief:
- Earnings reports for Q2 show Omnicom Group and Publicis Groupe in very different places after an expected merger fell through earlier this year.
- Omnicom was able to grow net income by 13% from last year, with a total net earning of $318 million in the second quarter.
- Publicis fell flat with zero organic growth and a drop of 1.5% to $2.37 billion in net revenue.
Dive Insight:
It's clear that life after the merger collapse is very different for the two firms. Publicis is operating at higher revenues than Omnicom, which could explain a bit of the discrepancy. There's more room for growth from smaller numbers. Overall though, it would be interesting to see what is helping Omnicom find success and what is holding Publicis back — and if the merger is playing a major role.