Dive Brief: 

• Omnicom has tapped WPP's Andy Zonfrillo as its new CEO of global trading. 
• While the CEO of global trading position isn't new, the responsibilities have expanded to include growing Omnicom's global programmatic buying and ad tech capabilities. 
• Prior to this new hire, Zonfrillo spent over a decade as head of trading at WPP, and he was previously global head of pricing for GroupM. 

Dive Insight: 

Zonfrillo has a big role to fill as the Publicis and Omnicom merger comes closer. Add to that the expansion of the position's role to include programmatic buying and ad tech capabilities and Zonfrillo has a challenging road ahead of him. The hiring of Zonfrillo and the expansion of the CEO of global trading role from the soon-to-be largest agency on the planet underscores the industry's focus on programmatic and ad tech as a whole.