Dive summary:
- Old-media company Meredith has brought on a VP of video production and product from new media Huffington Post; Laura Rowley will be replacing J.R. McCabe who left for Time in November.
- At Huffington Post, Rowley was executive producer of original video and partnerships; during her stint she worked on the original series Tastemakers and United States of Style.
- Old school publishers like Meredith are trying to break into video as print revenues are trending down.
From the article:
"As it looks to wring more video content out of its brands, service is an obvious place for Meredith to go, starting with its biggest brands like Better Homes and Gardens, Parents and AllRecipes."
