Dive Brief:
- Ogilvy & Mather has been named as the new global creative partner for Tiffany & Co.
- The WPP agency will run the print, digital, and out-of-home businesses from the Paris and New York offices.
- O&M beat out Grey, Sid Lee, M&C Saatchi, BBDO N.Y., and TBWA Paris for the account.
Dive Insight:
A brand as iconic as Tiffany & Co is a huge score for an agency. It's clear O&M had stiff competition, as well. It will be an account to watch in the coming months.
