Dive Brief:
- Ogilvy & Mather North America has been named AdAge's 2014 B2B Agency of the Year as part of the publication's Agency A-List.
- Runners up included Gyro, Slack & Co., and Doremus.
- Ogilvy & Mather was recognized because of its innovation and deep commitment to clients, as demonstrated in the "IBMbler" social media campaign and 90-second stop-motion video, which had 3.2 million views and landed a Guinness World Record for the world's smallest short motion film.
Dive Insight:
Ogilvy & Mather North America certainly earned the recognition from AdAge with its innovative campaigns. It's not always easy to be creative in B2B marketing, but O&M pulls it off. AdAge was also smart to point out that the agency's success was due in large part to a deep commitment to clients. When it boils down, that commitment has to be at the center of any successful campaign or it will fall flat.
