Dive Brief:

• Analytics firm Datalogix has secured $45 million in its recent round of funding.
• Datalogix is attractive because of its ability to take offline sales data — usually gathered through loyalty programs — and offer it to companies that target users online. 
• The company is perhaps best known for its work with Facebook and Twitter to help the social networks prove value in their ads. 

Dive Insight: 

What Datalogix has discovered is that it can prove its worth to both retail brands who want to track offline sales and to online advertisers who want to prove the worth of their ads. That's why the company is turning out to be so successful and has secured a generous round of funding. Being able to connect to consumers anywhere is a valuable asset Datalogix is wise to utilize.