Dive summary:
- Direct messages were sent to encourage people to vote by Michelle Obama and Joe Biden but not by the top Republicans.
- Biden’s direct message included a link to polling place information.
- Direct messages part of Obama campaign’s use of Twitter, which also included a Promoted Trend unit.
From the article:
Expect politicians to increasingly embrace the low-threshold messaging capabilities of Twitter in elections to come. For years, politicos and brands have had to lure viewers to their proprietary websites to get them to join email lists. Twitter appears to be making list-building easier to tackle as consumers flock to the micro-blogging site and follow government officials, celebrities, news personalities, brands and friends.
