Dive Brief: 

• The New York Times has announced Jan. 8 as the official launch date for its redesigned website, which will focus on video and photography.
• Along with the launch of the new site comes the Times' first native advertising platform. 
• Last month, publisher Arthur Sulzberger Jr. vowed there would be strict separation of native ads and editorial content. Sponsored content will be labeled "Paid Posts," and the pages will be marked with a blue border. 

Dive Insight: 

An established publication like The New York Times will help to set a precedent on how native ads will be produced in the future. The blatant labeling of the Paid Post could be a solution to editorial concerns over misleading readers, or it could be detrimental to advertising revenue if it turns off readers.