Dive Brief: 

• At the Native Advertising Summit in Chicago, New York Times Executive VP of Advertising Meredith Kopit Levien explained what the future of native advertising would look like at the paper of record. 
• In the next several months, a full native advertising platform will roll out on the Times' website. 
• Kopit Levien explained the platform will focus on discoverability for marketers' content, storytelling tools and continuously scrolling multimedia story pages, a real-time engine, and a set of social amplification dashboards. 

Dive Insight: 

In her speech, Kopit Levien says, "For the Times, it's a moment of great opportunity and it's also a moment of great responsibility to get it right." The exec is right on the money with this statement. Many publications will hold what the Times does as an industry standard in native advertising.