Dive summary:
- Nutrisystem has made some c-level changes by bringing in new Chief Marketing Officer Keira Krausz while Chief Financial Officer David Clark has left.
- Krausz will be replacing Mike Amburgey who held the position since October 2011.
- This follows the November appointment of Dawn Zier, a 20-year veteran of the company, as president and CEO.
From the article:
"'We seek to refresh our message to consumers and inject a more female-oriented perspective that speaks to the entire weight loss journey into both our broadcast ads and online presence,' Ms. Zier said.
The provider of weight-loss products and services has struggled to lift profits despite cost-cutting efforts. The company reported in November that its third-quarter profit fell 57% as it recorded writedowns and higher overhead costs.
Shares closed at $8.38 on Monday and were unchanged after hours. The stock is down 26% over the past 12 months."
