Dive summary:
- Retail chain Nordstrom has found a way to take Pinterest marketing even further by bringing the social media darling into its brick-and-mortar stores.
- The retailer is marking items that are popular on Pinterest with "Top Pinned Items" tag that includes the Nordstrom hashtag.
- In-store displays are using iPads and the Nordstrom website now features a "Top Pinned" link for online shoppers.
From the article:
"While Nordstrom did not have any quantitative results to share on the new program, Nordstrom’s spokesperson told us that the new initiative is part of the company’s broader social media efforts to enhance the customer experience. 'Pinterest continues to be a key part of what we do because our customers love it and want us to be there,' added Johnson, 'We’ll continue to evolve anything we do on social based on our customers and what our different communities are looking for.'"
