Dive Brief:

• The new nonprofit startup Classify Advertising has released an open invitation to anyone wanting to help them transform boring Craigslist ads into "dynamic cash cows."
• The trio of founders believe that marketing and advertising talent could take better advantage of the more than 80 million posts on Craigslist every month since the site has little ways to differentiate posts from each other. 
• Classify has an online application for anyone who wants to share their vision and lend their skills to create dynamic Craigslist ads for free. 

Dive Insight: 

Certainly, Craiglist's ads leave something to be desired, but the simplicity of the site may be a factor in its popularity. It will be interesting to see if other advertisers feel as strongly as the Classify founders about the issue. If the concept gains traction, however, it is within the realm of possibility that we could see a much flashier Craigslist in the future.