Dive Summary:
- A Nokia spokeswoman indicated that the company is conducting an ethics review after a video shown during the launch of its new Lumia 920 handset was shown featuring footage that misleadingly appeared to have been shot with the 920's camera, Bloomberg reports.
- Nokia did not state outright in the video of a woman riding a bicycle that it was being shot with a new Lumia, but it also did not include a disclaimer.
- The spokeswoman said that the company is dealing with the matter “quickly, fairly and privately.”
From the article:
Nokia Oyj (NOK), the smartphone maker trying to revive sales with new devices unveiled last week, said an ethics officer will conduct a review into why the company published misleading marketing materials for the products.
The ethics and compliance officer is working on an independent report “to understand what happened,” Susan Sheehan, a Nokia (NOK1V) spokeswoman, said today in an interview. ...