Dive Summary:
- Planet Fitness has developed a site to help Pinterest users escape the stress of the domestic and personal perfection portrayed on the social network; the gym franchise has created a No Pintimidation website to help Pinterest users cope.
- On the website, users can upload photos pulled from Pinterest that promote unrealistic expectations and the site will "de-pintimidate" the photos with images of kittens, unicorns, or humorous phrases.
- The de-pintimidate campaign includes Pinterest boards on Home Décor, Gardening and Outdoors, and Food; as of Friday each of the three Planet Fitness boards had about 50 pins.
From the article:
"The brand is promoting the campaign on both Twitter and Facebook with the hashtag #pintimidating. @PlanetFitness has 28,000 followers. While the brand's official Facebook page has 284,000 fans as of Friday, Gosselin says Planet Fitness also has local pages for each of its 650 clubs, bringing its total number of fans to about one million."
