Dive Brief:

• Nissan USA is returning as a Super Bowl advertisers after 18 years of absence. 
• Speculation is that the commercial will feature Maroon 5's Adam Levine—the car brand signed a partnership deal with Levine last month. 
• Other former Super Bowl auto advertisers that decided to sit this year out include Jaguar, Lincoln, and Volkswagon. Toyota and Mercedes-Benz are joining Nissan USA in the ad roster.

Dive Insight: 

If Nissan is going to make a comeback after two decades, the brand is likely hoping make a big impression. If you've ever seen a Maroon 5 music video, you know Adam Levine is a celebrity known for making a splash—let's see if the auto brand utilizes the partnership in an impactful way.