Dive Brief:

• Along with its digital creative agency AKQA, Nike is showing how wearable tech data can be turned into marketing content. 
• The brand as developed a way for Nike Fuelband users to turn their workouts into unique animated videos depicting their runs.
• The videos—dubbed "Your Year"— are available on YouTube. Interested runners can create their own at a microsite branded as "Outdo You."

Dive Insight: 

Not only is this an interactive campaign for Nike, but it also can serve as an example to other marketers in exactly how wearables can fit into a marketing plan. Data is becoming gold for some marketers, and the wearable market is collecting tons of it. If more wearable brands are able to utilize that data, the marketing and advertising market will certainly take off—and maybe as soon as this year.