Dive Brief: 

• Nielsen's latest report revealed that spending on Internet advertising grew an impressive 32.4% in 2013, but still only accounts for 4.5% of overall ad spend. 
• TV ranks number one and accounts for 57.6% of overall ad spend. 
• The report points out that Internet is doing quite well when it comes to multi-screen ads and ads that spread across web, mobile, and more. Expect to see more of that in coming months, especially from big Internet companies. 

Dive Insight: 

The findings are a bit deceiving because the cost of TV ads far surpasses the costs of Internet advertising. Companies could be doing quite a bit more Internet advertising, but just spending more on TV because of the larger cost involved. As Internet advertising continues to prove its value, expect to see those percentages change. Also, expect many advertisers to work out ways to integrate TV and Internet ads cooperatively.