Dive Brief: 

• Google has announced it will begin selling the Nielsen Online Campaign Ratings product starting next month on sites like YouTube.
• The search giant is planning to have the OCR product integrated in DoubleClick by the end of 2014. 
• Nielsen began testing OCR in November of last year and wrapped up the trial period last month.

Dive Insight: 

What Nielsen OCR will do is provide advertisers with the independent third-party data that they desire for their online ads, particularly on Google's YouTube. While some video producers claim they can provide better, more colorful metrics, advertisers are demanding the independent verification. Now that Google and Nielsen have taken the time and feedback from the trial to adapt OCR, both advertisers and publishers should be a bit more satisfied.