Dive summary:
- Nielsen is changing the way it measures TV show ratings to include TVs receiving programming from broadband connections which will paint a more accurate picture of ratings for advertisers.
- The change is welcomed by major TV networks who have been suffering as their ratings continues to dwindle as users moved to the internet for TV viewing; with the new ratings system networks should be able to garner more advertising attention to show popular online.
- The new Nieslen ratings will still have ratings holes as they won't cover viewing on tablets which are growing in popularity.
From the article:
"And many top network executives are pushing for "C7," or the inclusion of views of commercials made as many as seven days after the airing of a certain program. At present, the standard is three days' worth of views, but many TV executives suggest the measure is no longer fair, since viewers , now accustomed to having any TV episode they want available at the push of a button or the setting of a DVR, will wait more than three days to watch a favorite program."
