Dive Brief:
- Nielsen is running a final test of its Online Campaign Ratings before it expands to mobile this summer.
- Assisting in the trial will be video ad platforms Brightroll and TubeMogul.
- OCR — which has become the standard for buying and selling online ads — will expand into mobile to offer comprehensive insight into a campaign across digital and cross-platform audiences.
Dive Insight:
Mobile strategy has become a must-have for marketers, but the industry still lacks proper measurement for a lot of metrics. Nielsen is a trusted name in audience measurement and is the perfect candidate to help marketers understand mobile audiences.
