Dive Brief: 

• A report recently released from Nielsen and Simulmedia predicts that TV and online advertising will merge by 2020. 
• Video has become a major part of digital advertising that TV companies are looking to be a part of, and TV advertising has begun absorbing some qualities of online advertising. 
• The need to multi-screen campaigns now doesn't necessarily predict an immediate merge of the advertising, as a few challenges like measurement and TV's supremacy still stand in the way of full integration. 

Dive Insight: 

In a lot of ways, the merge between TV and online video advertising has already begun. Increasingly, brands are running symbiotic campaigns that have components of both. The technology between TV and online has  also merged in many ways, so it seems the integration of advertising is soon to follow.