Dive Brief:

• Data from Nielsen reveals that 73% of Twitter users tweeting about brands also tweet about TV. 
• From August to October last year, 5.5 million Twitter users were among the group tweeting both about brands and TV.
• The Twitter users tweeting about both brands and TV were responsible for 89% of the tweets about brands overall. 

Dive Insight: 

Data like this from Nielsen can help brands target the Twitter users that are most likely to spread their message socially. This data also shows the strong correlation between TV and Twitter that marketers have suspected all along. Now that marketers know the strong ties between brand chatter and TV they can build better social campaigns with TV as an element.