Dive summary:
- Sunday newspaper online traffic rose 0.6% in the last six months with a slight 0.2% decrease for weekday traffic.
- Digital circulation accounted for 15.3% of all U.S. newspaper circulation for the six month ending in September, and that was a 9.8% increase from the same period in 2011.
- The Wall Street Journal has the country’s largest circulation, and it saw a 9.4% increase in weekday online traffic.
From the article:
The rules for reporting circulation mean that not every unit of growth reflects a new reader; a newspaper can count paying readers twice if, for example, they pay for both print and digital.
