Dive Brief:

• Facebook has enabled the ability for pages to run newsfeed ads for Events on both mobile and desktop versions.  
• Previously, brand pages could run ads for events, but they would always appear in the right hand column — not in the coveted newsfeed. 
• Event pages have also received a facelift with a new look and a feature that recommends events to users based on their history. 

Dive Insight: 

Newsfeed is prime real estate compared to the right hand column ads. Events might be something Facebook users are a bit more open to see promoted, rather than regular ads.