Dive Brief:
- Bing is getting in on small local businesses advertising with Bing Ads Express.
- The pay-per-click program, currently in beta, is modeled closely after Google AdWords Express and allows small businesses to geo-target their ads for a local audience.
- Bing Ads Express is currently available in 25 metropolitan areas in the U.S. and is growing.
Dive Insight:
The biggest advantage Bing Ads Express may have over mega-competitor Google is the ability for small businesses to use a Facebook page in lieu of a website. Google allows businesses to use a Google+ page, but Facebook is much more popular and effective among small businesses.
