Dive Brief:
- For the first time in three years, the New York Times has reported an increase in ad revenue.
- For Q1, the publication reported a growth of 2.6% in ad revenue to $390 million.
- To boost revenue, the Times has tried a number of methods that included the introduction of new native ad products that brands like Dell, Intel, Goldmand Sachs, and Cartier have tried out.
Dive Insight:
The Times is proof that introducing new ads — perhaps native in particular — can help to boost revenue. A new product can be just the enticement a publication needs to draw in new advertisers and more revenue from existing clients.
