Dive Brief:
- A new feature has been spotted in some users Twitter feed called "While You Were Away"
- Users with the feature will now be notified of top tweets that were posted since the user last logged in.
- Since "While You Were Away" will show users tweets that may be hours, days— and in some cases—weeks old, tweets will now have a longer shelf life than before.
Dive Insight:
This change will benefit two main groups the most: Non-avid Twitter users and brands who invest heavily in shareable content on Twitter. Avid users of Twitter may find "While You Were Away" complicates the platform too much, but even the most connected user could miss some things when they aren't looking at their phone. Brands really stand to gain the most from the feature as their investment could result in a tweet that is seen by a considerably larger pool of Twitter users. There is no word on when the feature will be rolled out to all users, however.
