Dive summary:
- The Direct Marketing Association (DMA) hired Peggy Renken Hudson as its new top lobbyist; she replaces Jerry Cerasale, who plans to retire at the end of the year.
- Hudson's appointment comes at a critical time as the industry fights new data regulations; the DMA is also part of the Digital Advertising Alliance, which is heavily involved in the Do Not Track debate.
- Most recently, Hudson was CEO of small consulting firm Hudson Global Strategies; prior to that, she was VP of federal and international affairs for BP America and lead the lobbying effort for a number of energy bills.
From the article:
"'Her extensive experience with the media and public speaking will prove beneficial to our communication strategy with legislators and journalists — particularly at a time when this industry is in need of widespread understanding and clarity about what we do. We are excited to have her join us at this crucial time for the data-driven marketing industry,' DMA president and CEO Linda Woolley said in a statement."
