Dive summary:
- Foursquare has expanded their advertising to include a self-service platform that appeals to small businesses.
- The platform is taking cues from other self-service ad platforms like Google AdWords and allowing businesses to buy and track ads without a representative.
- Businesses will only be charged for an ad after a mobile user sees the ad and then checks in at that business' physical location.
From the article:
"Foursquare has opened up their self-service ad platform to a few thousand local businesses and they will open it to more in the coming months. It is currently available in the U.S., UK, Turkey, Brazil, and Russia. You can request to get on the list to be one of the businesses chosen to test it out."
