Dive Brief:

• Twitter and IBM have announced a partnership that would bring analytics to the enterprise. 
• IBM will be utilizing Twitter data and analytics as part of its cloud-based services, including IBM Watson Analytics. 
• The first joint solution between IBM and Twitter will involve ExperienceOne — a portfolio of offerings that merge sales, marketing, and service solutions—and the pair eventually want to offer specific solutions for certain industries. 

Dive Insight: 

The enterprise is slowly becoming more social media savvy, thanks to partnerships like this one between Twitter and IBM. Enterprises need to know how their brand is being portrayed on social sites now that the sites have become such an integral part of culture and communication. It will likely be a win/win for all parties involved.