Dive Brief:

• For the single marketer on-the-go who wants to connect with someone on their professional level: There's an app for that.
• BeLinked was inspired by Tinder, a mobile dating app that allows singles to 'swipe right' if they find someone appealing, or 'swipe left' if they do not. BeLinked pulls from your information on LinkedIn, so potential dates can use your professional history to determine if you're appealing to them.
• The app was created by a 28-year-old Max Fischer after he went on a successful "LinkedIn date" and realized there is a market for meeting people you find interesting professionally.

Dive Insight:

BeLinked originally launched in 2013 under the name LinkedUp! It rebranded as BeLinked to avoid confusion that the app was actually a LinkedIn brand and relaunched Wednesday. Users can even suggest dates through a feature called BeIntroduced, allowing people to play matchmaker with their friends and colleagues.