Dive Brief:
- MediaMath’s new Terminal One platform is designed to help marketers be more relevant with served ads.
- The goal of the platform is to target ads to the right person, at the right time, at the right price.
- A higher level goal is to help ensure marketers are both reaching the right audience as well as gaining return-on-investment insight into ad spends.
Dive Insight:
The holy grail of customer-centric marketing is getting a message out that reaches an audience where, when and how they want to receive that message. If MediaMath is to be believed, its new Terminal One platform will help advertisers toward that goal by allowing them to target ads at the right person, at the right time and at the right price.
Joe Zawadzki, founder and CEO of MediaMath, even likened the Terminal One platform to a "Bloomberg terminal for marketing." He told Forbes, “The big insight was that ultimately, in the same way that the financial world uses software to run their business, that the marketing world would ultimately get comfortable with using software to run their business.”
Zawadzki spent his early career on Wall Street, and MediaMath has sales of $800 million in 2015 with some of that figure coming from acquisitions, along with 60,000 deals worldwide in the works.
